Unpicking antecedents of CRM adoption: a two-stage model
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Strategic Marketing
سال: 2016
ISSN: 0965-254X,1466-4488
DOI: 10.1080/0965254x.2016.1149212